Over 50s Lifestyle

Supporting the Salvo’s Red Shield Appeal with an online movie premiere

May 24, 2020
Salvation Army Red Shield Appeal 2020

Many are doing it tough at the moment and I’m proud to be associated with promoting an event for the Salvation Army Red Shield Appeal for 2020. Due to COVID-19 the Salvation Army like many other charities and organisations have had to become creative in raising funds. They have created a ‘digital door-knock’ for their 2020 Red Shield Appeal campaign.

An Online Movie Premiere Event

This year, Heritage Films are presenting an online premiere of the film, SAME KIND OF DIFFERENT AS ME, starring Renee Zellweger. The movie, SAME KIND OF DIFFERENT AS ME, based on the New York Times Bestselling book of the same name, tells beautiful the beautiful story of Ron Hall and his wife Debbie, who discover a renewed sense of purpose when they begin to volunteer at a local mission in Fort Worth, Texas. Their lives change forever when they develop an unlikely friendship with Denver Moore, a homeless man who inspires them to save their struggling marriage.

The “opening weekend” for this is 29th-31st May, and to celebrate this Heritage Films will be doing some live events (with Salvation Army personalities, Laura Bennett who is a presenter for HOPE FM in Sydney, and Ron Hall, who will be joining us via the internet from Texas. Ron wrote the original book, which sold over a million copies. He’s played by Greg Kinnear in the film, and he has since raised over $100 million towards homelessness). These will stream through the Movies Change People Facebook page. Find out more about those HERE.

Because this film has such strong themes of homelessness and caring for those less fortunate, it is the perfect way to draw people to be thinking about the Salvos, all the good they do, and how much they need us to step up. Find out more of what the Salvos do HERE.

How does it work?

The ‘online premiere’ of the film is open for Australia and New Zealand (it has already been released in the U.S.). People who wish to purchase a pass can simply go HERE and select from different options (Single, Family (up to four households) or Bulk (for fundraising) passes). Both the Single and Family passes make a direct donation to this year’s RED SHIELD APPEAL.

If you attend the RED CARPET ONLINE PREMIERE of the film (May 29th-31st), every single and family pass you purchase will contribute towards The Salvation Army RED SHIELD APPEAL.


I’ve included a short trailer with thoughts from Renee

  • Streaming of the film will happen through a dedicated website.
  • Once people purchase a pass, they’ll receive an email with instructions about how to do that. It will operate like any other online rental (for example, from iTunes), where once people start their viewing, they’ll have 48 hours to complete it. And they don’t have to start it on opening weekend – they’ll have from 29th-14th June to watch, and can start their viewing any time in that window.

Why not make your movie night count towards a good cause?

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15 Comments

  • Reply Leanne | www.crestingthehill.com.au May 24, 2020 at 11:30

    Hi Sue – I shared this on my FB page because it’s a great idea for those who love a good movie. It’s lovely to see the variety of ways charities are being supported during this difficult time. Great post and a wonderful response to this request from the organizers of the movie – they’ll be rapt to read it. x

    • Reply Sue Loncaric May 29, 2020 at 07:54

      I thought it was a lovely idea and I enjoyed the movie. Thanks for sharing as I like to promote charities and the good work they do. x

  • Reply Donna Connolly May 24, 2020 at 11:33

    Hi, Sue – This premiere is such a good idea — and a very important cause. I just looked, and sadly this same offer is not available in Canada. I will keep on looking in case we have something similar.

    • Reply Sue Loncaric May 29, 2020 at 08:01

      It is a lovely movie if you can get your hands on it, Donna xx

  • Reply Christina Henry May 24, 2020 at 14:11

    Such a worthy cause Sue. The Salvos do wonderful work and I love to support them. Thanks for bringing this to our attention, I bought a pass and I’ll share your blog post to spread the word

    • Reply Sue Loncaric May 29, 2020 at 08:02

      They do wonderful work, Christina and I was happy to promote the movie to support them. Thanks so much for buying a pass and sharing my post. I’m sure you will enjoy the movie. x

  • Reply Debbie Harris May 24, 2020 at 22:00

    What a lovely idea! Thanks for bringing this to our attention, I hadn’t heard of it before.

    • Reply Sue Loncaric May 29, 2020 at 08:12

      It is a lovely movie Deb, I think you would enjoy it.x

  • Reply Michele Somerville May 25, 2020 at 12:28

    Thanks for sharing this. I hadn’t heard of the movie either. Definitely would like to see it. I shared this on my church FB page.

    • Reply Sue Loncaric May 29, 2020 at 08:09

      Thank you so much for sharing Michele. The Salvos do a great job and this movie highlights homelessness and how we can help.

  • Reply Jennifer Jones May 25, 2020 at 16:46

    This is a very worthy cause to get behind Sue. I know this from experience as I was a Red Shield collector for many years. This year is very difficult for charities so they will need all the help they can get #lifethisweek

  • Reply Joanne Tracey May 25, 2020 at 18:50

    What a fantastic idea! I hadn’t heard of the movie but it sounds worth a look. Thanks for sharing.

    • Reply Sue Loncaric May 29, 2020 at 08:08

      Hi Jo, I hadn’t heard of the movie either but it is lovely and for such a worthwhile topic. Homelessness is such a difficult life and many turn a blind eye. Hopefully the Salvos will raise some needed funds to keep up their good work. x

  • Reply Denyse Whelan May 27, 2020 at 19:24

    Good to read more here too Sue. I hope it helps the charity it supports.

    Thank you for linking up for #LifeThisWeek#190…I hope to see you back next week with the optional prompt: 22/51 I Saw 1.6.2020. Take care, stay safe, Denyse.

    • Reply Sue Loncaric May 29, 2020 at 07:31

      The movie is lovely Denyse and I like to support good causes wherever I can. Enjoy your weekend. x

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