Fashion Over 50s Lifestyle

Style Imitating Art Fashion Challenge

June 5, 2024

I’ve been reading about this challenge regularly on Marsha in the Middle’s blog and this week decided to give it a try. It’s a great way to be creative in your fashion thinking and learn about art and artists at the same time.

What is the Style Imitating Art Fashion Challenge?

Style Imitating Art is a great idea to get creative and learn about fashion and art. It’s about pairing fashion with art. Earlier this year, Marsha joined Shelbee and Salazar as curators for SIA. They begin with a piece of art, create looks based upon that art, and share them on our blogs. Think of it as fashion meets art museum! Anyone and everyone is welcome and encouraged to join in on the fun. You don’t have to be a blogger to participate, either! Salazar is the curator for this round of SIA. I hope you’ll find some inspiration in this painting (or is it a drawing)!

This week’s Style Imitating Art

Mary Koop’s “Summer Sales Quickly Reached by Underground”

This week’s SIA selection was from curator Salazar who chose Mary Koop’s “Summer Sales Quickly Reached by Underground” Salazar selected this colorful 1925 poster by Mary Koop because it is summer (along with summer rain and summer sales) in the northern hemisphere, and the vibrant umbrellas are a perfect source of inspiration for summer looks.

Who is Mary Koop?

I hadn’t heard of Mary Koop so down the rabbit hole I went.

Mary Koop, was born Mary Bredall in 1884. She was a British artist known for her work as a painter and lithographer. She studied at the Croydon School of Art and the London School of Art under notable instructors Frank Brangwyn and J.M. Swain.

Koop is perhaps best known for her transport posters, particularly those designed for the London Underground. One of her notable works, “Summer Sales Quickly Reached by Underground,” was created in 1925 and is a color lithograph poster that promotes the use of the Underground for shopping trips. Her work is part of the collections at institutions such as the London Transport Museum and the Victoria and Albert Museum. Mary Koop passed away in 1967, leaving behind a legacy of distinctive and influential poster art from the early 20th century.

What is a Lithograph?

I didn’t know so back to google to find out.

A lithograph is a planographic method of printing , that originated from the immiscibility of oil and water.

This led to more questions: What does planographic mean? What does immiscibility mean?

Planographic is a printing process in which the printing surface is flat.

The Cambridge dictionary defines ”immiscibility’:

An immiscible liquid cannot be mixed with another liquid without separating from it.

My Style Imitating Art

When I first saw this prompt on Marsha in the Middle’s blog I knew I could do it! I have been following her SIA for weeks but haven’t had the time or creativity to participate. This time, when I saw the poster, I knew immediately what I would do. I knew my selection was colourful, fashionable and in my case perfect for summer or winter.

My choice was this beautiful designed and colourful printed umbrella which I had been kindly gifted from the Fella Hamilton Fashion range. I had promoted this during their recent Mother’s Day campaign. The ‘Lila’ print was exclusively designed for Fella Hamilton by Anna Blatman and they used the print in many ways. An umbrella, clothing, a scarf and even a gift pen which was perfect for Mother’s Day.

My umbrellas have always been pretty boring and monotone so the Lila print umbrella will be a bright spot on a dull rainy day or add a touch of colour when shading from the hot summer sun.

So here is my take… you think I intepreted the prompt correctly? I looked at the image and of course immediately the colourful umbrella came to mind.

What would you select for the Style Imitating Art – Summer Sales Quickly Reached challenge? I’d love to see your photos or comments.

Please take a moment to pop over to see how the hosts have interpreted the prompt.

Sue Loncaric

If you would like to take a peek at the Fella Hamilton website please feel free to use my code: SUE10 for a discount.

Women Living Well After 50

Living Life Your Way


  • Reply Jo June 5, 2024 at 12:52

    What a cool challenge! You’ve nailed it …

    • Reply Sue Loncaric June 5, 2024 at 17:02

      Hi Jo, I’ve seen the posts before but never felt I had anything I could use and it hurt my head trying to be creative. As soon as I saw this prompt, I knew immediately so thought I would take part.

  • Reply marsha57 June 5, 2024 at 13:37

    I am so glad you’re joining us, Sue! And, this is perfect! Am I not seeing things correctly, or is your top the same print as the umbrella? I really want a new and wonderfully whimsical umbrella. I think, the next time I’m at the art museum, I’ll look there! I really think you got this just right for your first time!

  • Reply Debbie June 5, 2024 at 21:05

    Well done Sue, this is perfect for the prompt!! You look lovley in the colours and print.

    • Reply Sue Loncaric June 6, 2024 at 10:48

      I have looked at previous prompts but they were a little like ‘too much effort’ would be required. With this prompt as soon as I saw the umbrellas I knew it would be an easy one for me. x

  • Reply SIA: Summer Sales And Summer Rain | 14 Shades Of Grey June 5, 2024 at 22:08

    […] up is a new participant, Sue from Women Living Well After 50, who put together a great look with a matching top and umbrella. Welcome, […]

    • Reply Sue Loncaric June 6, 2024 at 10:53

      I’m excited to be joining you this month and hope to join in next prompt too x

  • Reply shelbeeontheedge1 June 7, 2024 at 19:33

    Sue, I am so excited that joined us for this round! What a beautiful outfit! The colorful floral print is so joyful and I love that your shirt and umbrella match. So fun! I really enjoyed traveling down the rabbit hole with you, too. I enjoy diving into the history of the art and artists as much as I enjoy the style challenges themselves. I hope you will join us again! Marsha picks next.


    • Reply Sue Loncaric June 10, 2024 at 12:56

      Hi Shelbee, I’d love to participate more if I can. This prompt was easy for me as I went with the umbrella theme rather than the colours. It is a fascinating way to learn about artists though. x

  • Reply Joanne June 8, 2024 at 05:39

    Well you did a really wonderful job with this challenge! I love that floral print.

    • Reply Sue Loncaric June 10, 2024 at 12:57

      It’s a gorgeous print, isn’t it Joanne? An artist designed it specifically for the clothing company for their Mother’s Day collection. x

  • Reply Bernie June 8, 2024 at 12:56

    Spot on!!

    • Reply Sue Loncaric June 10, 2024 at 12:59

      Thanks, lovely it was a fun challenge. x

  • Reply Amy Johnson June 8, 2024 at 22:43

    Wow! What a great art work case. Love all the color.

    • Reply Sue Loncaric June 10, 2024 at 12:59

      Thanks, Amy. I love the pattern on my umbrella and top and although the colours are brighter than the artistic print, I was able to go with the umbrella theme. x

  • Reply Daenel T. June 9, 2024 at 21:50

    Sue, you did a great job with your interpretation. I love that you have a matching umbrella and top. I have a collection of umbrellas that I keep in my car so that I can coordinate with whatever outfit I’m wearing. It’s a small but fun thing that brightens up my rainy days.

    • Reply Sue Loncaric June 10, 2024 at 13:01

      What a great idea you have for the umbrellas. This is the first colourful umbrella I’ve owned. In the past they have been mostly black but I might try your idea, thanks. x

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